Economic intelligence

veille technologique

Emerging field for some new qualifier function long exercised in business for others, business intelligence is more about her. As well as the quality there a few years, economic cognition is increasingly important, both in the economic and political environment.

As noted in the report Marten, a collective work of Planning Commission, "Economic Intelligence and corporate strategy" (The French Documentation, Paris, 1994) in 1994, business intelligence can be defined as "the set of coordinated actions research, treatment and distribution for its operation, useful information for economic actors, these actions are carried out legally with all the guarantees of protection necessary to preserve the assets of the company in the best conditions of time and cost. "

Thus, whether to monitor competitors, optimize knowledge of the market, identify new customers and better meet the needs of its existing customers, innovate seeking technology transfer from other industries, follow regulatory aspects related to its activities, economic intelligence and the day play a critical key role in the company.

In a world increasingly competitive, business, whatever its size and its business must optimize knowledge of the environment to be part of a political "leadership" and not simply "follower" and thus ensure effective and sustainable sustainability in its activities.

Throughout the life processes of an enterprise, business intelligence and standby permit, therefore, invaluable, even necessary, to the appropriate decisions

 

These introductory tips were written by Bruno Galimand, head of the Val d'Oisienne VIEDOC company specializing in business intelligence and business intelligence partner and CEEVO - contact: This email address is being protected from spambots. You need JavaScript enabled to view it..

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